Free Invoice Generator

Markup and margin calculator

A 50% markup is a 33.3% margin: the same profit over a different number. Work out the price from either percentage, or both percentages from a price you already have.

What you're working out
The figures

What the thing cost to buy or to make. Your own time counts if you're paying for it somewhere. The freelance rate calculator puts a figure on that.

What you add on top of the cost. A markup has no ceiling: 100% is double the cost, 300% is quadruple it.

Used only if you press Create this invoice, as the name of the line it becomes.

GuideMarkup and marginHow this works, and where the figures go wrong →

What the markup and margin calculator does not do

  • It doesn't suggest a markup or a margin. That's why these fields have no quick-fill buttons, unlike the other rate fields on this site. A tax rate is set for you; a markup isn't. What you can charge depends on your work, your market and your clients, and this page knows none of them.
  • It doesn't know what belongs in the cost. Materials and subcontractors are obvious. Your own hours, software and the time you spend not billing are often left out, and that makes the margin look healthier than it is. I'd count them.
  • It doesn't keep anything. Nothing is written to your browser's storage while you use it and nothing is sent to us, so the figures are gone when you close the tab. Press Create this invoice if you need a document: the price is handed to the invoice generator in this tab, cleared as soon as it opens, and saved there as a new invoice alongside any you already have.

Related

To work backwards from what you need to earn in a year to an hourly figure, use the freelance rate calculator. It prices your time, where this page prices one thing. For a whole invoice with lines, a discount and a deposit, use the invoice calculator; to put materials at a markup on an invoice beside your labour, use the contractor invoice calculator. For the other sum that is a division rather than a subtraction, see the VAT calculator.

Last updated 21 September 2026